about us
A local team with a large network
Welcome
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About us
We are a team of designers, technical writers, software engineers, print and publishing experts, and business strategists from Austin, Texas.
As cross-industry specialists and entrepreneurs, we have served nearly every industry over the past two decades, and our goal is to bring a more complete, technical, and systematic approach to design, documentation, and business strategy.
We believe modern design strategy belies the purpose of its service. External Branding is merely one chapter in the book of deliverables a business deserves, success and growth require a more comprehensive toolset, and that is what we provide.
Technical documentation structures information for specific audiences, and is fundamental to every industry. It may refer to drafting or developing proposals, style guides and process guidelines, product and user manuals, or API documentation.
Every product and service relies on a supporting system of documentation, and design is no exception. However, professional documentation is rarely included in the designers’ repertoire, and we believe that should change.
Our Philosophy
The Don Dessa Approach
We are more than just designers; we are comprehensive solution providers. While design can be an art, it is also a science, and the full potential of a company is best realized through expertise in areas like information architecture, documentation, instructional design, and more.
Integrative Strategy: Unlike agencies that focus solely on External Branding, at Don Dessa we take an integrative approach. By understanding your specific needs and objectives, this ensures our solutions, be they design system documentation or content-management ecosystems, are tailored to your challenges and goals.
Technical Expertise: We excel in print and visual media, production engineering, and component content management systems. This technical acumen, combined with experience in editing, organizing, and designing technical and managerial frameworks, gives us an edge in delivering efficient solutions, and our partnerships with industry leaders further equip us with insights and advantages we bring to every project.
Your Vision, Our Mission: Whether your company is starting out or established and in need of a fresh approach, our commitment is the same: to design to the highest standards, develop robust supporting content, and employ systems-based strategies to achieve cost-effective business solutions.
Comprehensive strategies
BRANDING: BEYOND THE SURFACE
While a brand's external presentation is crucial for market perception, its internal operations and documentation are the backbone that ensures consistent delivery of its promises. A holistic approach to branding addresses both these facets.
EXTERNAL BRANDING: MAKING A MARK
Most design agencies provide a comprehensive brand package that showcases the visual and emotional elements of your brand. This includes templates, use-cases, font descriptions, HEX codes, mood associations, and more. These elements are essential in creating a memorable first impression and building brand recognition in the market.
INTERNAL BRANDING: ENSURING CONSISTENCY
However, a brand's promise is only as good as its delivery. That's where internal branding comes into play. Proper documentation, standardized processes, and clear guidelines ensure that every team member is aligned with the brand's values and objectives. It's not just about having a set of documents; it's about having the right documents that are up-to-date, clear, and effective.
We recognize that many businesses struggle with outdated or inconsistent documentation. As specialists in both design and documentation, we understand the challenges and offer solutions tailored to bridge the gap between your brand’s external promise and its internal delivery. Our approach ensures that your brand is not only presented beautifully but also operates efficiently and consistently, leading to enhanced client satisfaction.
Get in touch!
Let’s start building!
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